Monday, May 14, 2012

Great Book Promo Blog

Author Ben Nesvig cites Seth Godin as one of his influences, and it shows. His book promo blog is full of pithy Godin-isms, such as:


• A cook follows a recipe. A chef invents one. We have too many cooks. The world is begging for chefs.
• People would rather avoid pain than reap a reward.
• Tell a story that matches the worldview of the buyer.
• The product is the marketing. Marketing needs to be in charge of what is made. 
• When learning from someone successful, do not copy their tactics – copy their strategy.
• The secret of the web: patience. Google was a good search engine for 2 years before anyone started using it.

One of the best book promo blogs I've seen.

2 comments:

  1. Alright! Ben Nesvig knows how to get down to business with his "Pithy" quotes for Mind Motivation!

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