If paid reviews are 'bad', what's good?

The resilient meme re John Locke's now-infamous purchased Amazon reviews has stirred a big pot of author resentment. But is there another way?

Social media doesn't sell books

Sorry, but it doesn't. It just doesn't.

New Patriots of Mars Synopsis Page Online

I recently set up this Patriots of Mars About.Me page, featuring what an old-school marketer would call a 'hero shot' of the book, along with a plot synopsis.

The Amazon Bounce

For many (most?) indie authors, the Amazon thrill is gone. But a select few still have that spring in their step. So, what kind of Sales Viagra are these guys on?

The Interactive Author

The reading experience is no longer a one-way communication.

Notes on a Dying Industry

James Altucher makes some salient points re the 'morgue' of the Traditional Publishing Business. We've heard that before, but Altucher's broader focus makes this rant a bit different:

Great Book Promo Blog

Author Ben Nesvig cites Seth Godin as one of his influences, and it shows. His book promo blog is full of pithy Godin-isms, such as:

Serendipity

While you work hard to get the word out when you publish a book, what puts it over the top (if that's meant to happen) is serendipity. Serendipity is a funny concept, and apparently difficult to explain to some cultures.

Harry Potter? Two major counts of serendipity. The first was a publisher who had no great interest in the book being nagged by his young daughter, to whom he had given the manuscript. To appease her, he printed 250 copies and shipped them off to libraries. With no faith in the book's prospects, no marketing effort was made. The second count was that the librarians liked and recommended the book often enough that it began to gain traction, and get reviews. After that - well, you know.

The best things are usually not what you're trying to accomplish. Two months ago serendipity sent the charming and intuitive Linda Stone my way. Then a few weeks ago a serendipitous book review came to me. 

Yesterday a friend sent me a very charming and creative music video which seemed to be inexplicably gathering dust on a YouTube shelf. I decided it deserved a better fate, and began spreading the word around.

One of my Facebook friends who got the link, Walt Gilbert, loved the video and wound up giving me and The Patriots of Mars a kind and unexpected boost. (Thanks again, Walt!)

If the book does well, I expect the many hours I spend promoting it will mean much less than all the factors I can't control. Mood-swings (favorable or otherwise) of the reading public, emerging news, and the financial fortunes of Amazon are out of my hands. Serendipity is difficult to explain, impossible to manufacture, and completely critical to success. There's nothing to be done but accept it.

The book's not actually out yet, by the way. But the opening prologue is online. My Facebook friends will all get a free copy, so if you like what you see stop by my page and 'friend' me.

Meanwhile - here's that video. You won't recognize it, but that's one of ABBA's most famous songs - and their final recording ever.

Using App-Store Apps for Book Promotion

Today I received this thought-provoking piece by one of the many promo gurus around these days. I ignore most of them, as few have much that's original to say, but Aggie Villanueva's been doing this awhile. She says authors almost completely ignore apps as a means of promotion. I think she's right about this - it's certainly not something I've heard many (any?) authors talking about. Not that I need or want another promotional task to perform, but she makes a compelling case. One point stands out: Your promo blog has a MUCH better chance of being found among all the apps in Apple's store than it does among all the sites on the web. Can't argue there!