Wednesday, March 14, 2012

Using App-Store Apps for Book Promotion

Today I received this thought-provoking piece by one of the many promo gurus around these days. I ignore most of them, as few have much that's original to say, but Aggie Villanueva's been doing this awhile. She says authors almost completely ignore apps as a means of promotion. I think she's right about this - it's certainly not something I've heard many (any?) authors talking about. Not that I need or want another promotional task to perform, but she makes a compelling case. One point stands out: Your promo blog has a MUCH better chance of being found among all the apps in Apple's store than it does among all the sites on the web. Can't argue there!

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