I think I just broke the first rule.
Reg Saddler is a social media raconteur. He knows how it all works (ask his over 230,000 Twitter followers). He'd tell you how it works, too – except that his first rule (a la Fight Club) is that you don't talk about how it works.
So Reg sent out a post from Douglas Idugboe, who has no such qualms:
1. Have a Unique Selling Proposition
2. Stop Selling and Start Helping
3. Put the Focus on the Consumers, Not You
4. Be Aspirational and Honest
5. Make it a Personal Brand, Not a Corporate Brand
6. Take Advantage of Influence Metrics but Don’t be Obsessed with Them
Reg Saddler is a social media raconteur. He knows how it all works (ask his over 230,000 Twitter followers). He'd tell you how it works, too – except that his first rule (a la Fight Club) is that you don't talk about how it works.
So Reg sent out a post from Douglas Idugboe, who has no such qualms:
1. Have a Unique Selling Proposition
2. Stop Selling and Start Helping
3. Put the Focus on the Consumers, Not You
4. Be Aspirational and Honest
5. Make it a Personal Brand, Not a Corporate Brand
6. Take Advantage of Influence Metrics but Don’t be Obsessed with Them
Yes you did break the 1st rule ;)
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